The Vera – A Stylish Oasis in the Heart of Tel Aviv

The vera boutique hotel in tel aviv

Staying at a Boutique Hotel in Tel Aviv
The Vera Hotel

Are you looking for a unique and charming boutique hotel in Tel Aviv? Read all about the beautiful designer hotel, The Vera, a stylish oasis in the heart of Tel Aviv.

Whenever we visit a new city, we’re always on the lookout for a boutique hotel in a central location with a one-of-a-kind design and superb customer service. The Vera, a charming boutique hotel in the center of Tel Aviv, ticks all the boxes, and then some.  The Vera is a beautiful boutique hotel that was opened in March 2018, and ever since then, it has gotten rave reviews. Its unique design, attention to details, green agenda, and obsession with local artisans put it in a league of its own, and once we had a look at their website and read about their agenda, we knew we had to stay there. 

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Table of Content

Why Stay at the Vera Hotel – Tel Aviv

From the minute we stepped into the beautiful lobby, we felt as if we entered another world. First, the smell. A wave of scented air engulfed us, fresh, clean, and addictive. Later, we learned this was the hotel’s signature air freshener and like everything else at the Vera, it was done in good taste. Then, we started noticing the work of arts that decorated the lobby. From the sculpture of trumpets that covers the wall behind the front desk to the one-of-a-kind chairs, bar stools and tiled ceiling, it was like stepping into an art magazine. The next thing that caught our eye was the wine tasting vending machine and the little green and white courtyard and damn, we were happy we chose the Vera for our middle-of-the-week weekend in Tel Aviv. 

Unique Design

The Vera’s owner, Mr. Danny Tamari, took his time while designing the hotel in collaboration with Asaf Solomon and Yaron Tal Studio. They wanted to put a spotlight on Israeli artists, so they collected hand-crafted and distinctive items, and the outcome is a mix of industrial chic with eco-friendly charm and soothing yet homey atmosphere. The lobby features engraved tin ceilings (made from recycled tiles) and wooden floors, as well as tailor-made furniture by Tomer Nachshon and unique blown-glass lights by Ohad Benit. All around the hotel, you’ll also find a touch of leafy plants that contribute to the relaxing atmosphere.

The vera delux room
A view of our room
Tasty cold cocktail in The Vera Hotel TLV
The Vera's signature cocktail
מגזין מלון דה ורה תל אביב
The Vera's magazine with top recommendations
קוקטייל הבית במלון דה ורה

Sustainability Efforts

The Vera (named after the plant aloe vera) supports a strict zero plastic philosophy. The hotel was built with sustainability in mind, and therefore, they do whatever they can to reduce the use of plastic and paper, including supplying their guests with a unique app for getting the latest edition of their favorite newspaper.

A Collection of Local Artisans

The Vera puts the spotlight on Israeli artisans and craftsmen, from furniture and textile designers to soap makers. Not to mention the fact they have a free vending machine with a selection of boutique Israeli wines. After all, they need to live up to their tagline: “A local anthology“. 

The Vera Hotel – Location

You can’t beat the location of the Vera Hotel if you are looking for a central location in Tel Aviv. The Vera is located at 27 Lilienblum, just next to the central Rothschild Boulevard where you’ll find plenty of restaurants and Bauhaus buildings. Many of the most charming places in Tel Aviv are located within a 10-15 minute walking distance from the Vera hotel. The trendy Florentin neighborhood is a great place to find colorful graffiti, hipster vibes, and many foodies attractions, including our favorite food market in Tel Aviv. If you’re looking for hip boutiques, trendy restaurants, and coffee shops, and art galleries, you’ll find them in Neve Tzedek. The famous Nahalat Binyamin’s Arts and Crafts Market is also close by, and just next door to it, you’ll find the popular Carmel Market. You can even walk to one of the nearby beaches (about 20 minutes). If you’d rather not walk, you can also take one of their free bikes (depending on availability) and ride in style around Tel Aviv’s neighborhoods.

Design railing
חדר מעוצב במלון דה ורה
A peek into the bathroom
Designer details The vera hotel TLV
The rooms- earthy and natural tones

Room Types at the Vera

There are 39 rooms in the hotel spread across five floors. The smallest one is 15 sq. meters while the largest one is 24 sq. meters. The rooms have a natural color palette, and again, you’ll find here distinctive pieces by Israeli artisans from beautiful sofas, chairs and table lights to artisanal organic bath products by Arugot.

All of the rooms feature the usual amenities such as an in-room safe, hairdryer, bathrobes etc. Though all of the rooms have a rainforest shower, only the Superior Chill Room has a (photogenic) bathtub. Some of the rooms also offer a small balcony or a small outdoor private garden. You will also find in the room the hotel’s magazine with recommended attractions, restaurants and bars.

We chose to stay in the Deluxe Room. It had plenty of light, and it was relatively large. We loved the fact that despite the central location, we couldn’t hear any of the street noise, don’t you love soundproof windows? The rainforest shower was wonderful, but we especially loved (and some might say got addicted to) the scent of the artisanal bath products. These bath products and fragrances are made especially for the Vera by Arugot, a small family farm in the western Negev whose products are made from organic seeds and plants. Some of these products are also sold at the hotel.

We were treated with the delicious (and photogenic) house cocktail and an assortment of lightly roasted nuts. You will also find a glass bottle with water, and you can always grab some coffee, tea, water, sparkling water and wine from the lobby, free of charge.

Check out the prices for the Vera Hotel here

Arugot organic bath products in the Vera Hotel
מקלחת מודרנית במלון דה ורה
ברז מעוצב במקלחת במלון דה ורה צל אביב
Blown glass light The Vera hotel Tel Aviv
מגזין במלון דה ורה תל אביב
שמיכה ארוגה בחדר של מלון דה ורה
It's all about the small details
מלון בוטיק בתל אביב

The Vera – Amenities

Lobby, Bar and Outdoor Courtyard

On the first floor of the hotel, you’ll find a beautifully decorated lobby, the small reception area, a bar, a small dining room, and an outdoor courtyard. Free coffee, tea, biscuits, water, and sparkling water are offered at the bar, and the cherry on the top is the free vending machine with a selection of boutique Israeli wines. The unique brass and copper furniture, the leather sofas, the wood floors, and homey rug, the touches of leafy greens, and the collection of books and art magazines along with a board of Backgammon give the lobby its industrial-chic mixed with a healthy dose of homey style.

Rooftop Terrace and Spa

On the top floor of the hotel, you’ll find a rooftop terrace with lounging facilities and lots of plants. Pilates and yoga sessions are taking place here a few times a week, and the hotel’s guests are welcomed to join the lessons. There’s also a small area dedicated to spa treatments and massages.


You won’t find a gym on the property itself, but hotel guests can visit the new Icon Gym, which is located within a minute from the hotel. You can also make use of the different classes for free.

Design Bar in a boutique hotel Tlv
The Vera's bar area
Design bar stools in The Vera Hotel TLV
It's all about the design
הבר במלון דה ורה בתל אביב
Israeli art in The Vera Hotel Tel Aviv Israel
Unique art is everywhere


We stayed at the Vera during the Covid-19 period in the middle of the week. Therefore, we didn’t get to experience their delicious breakfast ourselves. Judging by the reviews, the breakfast buffet is one of the highlights of staying at the Vera hotel.
During the time of Covid-19, breakfast is served only on the weekends, and there is no buffet. We did talk with the kitchen manager and learned that they make their own jams, work with boutique dairy farms, get freshly baked bread, and they even make their own granola since they couldn’t find vegan-friendly granola that met their standards. They always have vegan and gluten-free options, although, during the time of Covid-19 we suggest giving them the heads up if you require any special breakfast. They will do everything they can to accommodate your needs.

Other Things to Know about the Vera

We found the staff at the Vera hotel to be friendly and professional. They will do their best to accommodate your every need. From making sure there is vegan cheese for breakfast to recommending the best day trips from Tel Aviv. The Vera’s concierge will gladly give you a list of the best restaurants and foodies attractions in town, and trust us, there are plenty of those in Tel Aviv. They can even recommend running routes, or arrange for an in-room manicure if this is what you wish for. If you arrive with a car (not recommended in Tel Aviv), there are two parking spots (charged on a daily basis) just near the hotel, or you could park your car at the nearby Rothschild parking lot for a discounted fee.

Unique brass Table
Design lobby in a boutique hotel Tel Aviv
The Vera - lobby
Design corner in The Vera a boutique hotel TLV
Art books and magazines
ברזי בירה במלון דה ורה תל אביב
Blown glass lights in the Vera Hotel TLV Israel
A boutique hotel in TLV Israel
Lobby and small dining room
Stylish design corner in The Vera hotel TLV

Final Thoughts About the Vera – Tel Aviv

We stayed at the Vera hotel for one night during July 2020 and we can honestly say we enjoyed every minute of our stay. I wish we could taste their famous breakfast everyone is raving about but maybe next time. Here’s everything in a nutshell: 

We loved the central location, we basically walked everywhere. Only in the evening, we took a quick cab ride to Jaffa. The beautiful design caught our eyes from the first moment but only after talking with the staff, we understood how much thought was put into every detail. We love the fact they promote a green agenda and local artisans. They genuinely want you to enjoy your time in Tel Aviv and they can suggest some hidden gems.

There’s really nothing negative to say about the Vera. The rooms are not that big and none of them have a beautiful view, but hey, if you want to stay in a boutique hotel in the heart of Tel Aviv, that’s the price you pay.

The bottom line is we would love to stay at the Vera again and that says it all. Let us know if you have any questions about the Vera or Tel Aviv, and we will do our best to answer them.

Check out the prices for the Vera Hotel here

Beautiful leafy courtyard in The Vera hotel
The courtyard
גג מעוצב במלון דה ורה
The rooftop terrace
A massage cabana on the roof of The Vera Hotel TLV
The massage cabana
חזית מלון בוטיק תל אביב
The Vera
ספא על גג מלון דה ורה
Lounge chairs on the roof

Helpful Resources for Your Israel Itinerary

Don't forget to pin our guide for later!

The Vera Tel Aviv - pictures of the rooms and lobby
The Vera Tel Aviv 0 Art pieces, the lobby and the bar
The Vera boutique hotel in Tel Aviv - deluxe bedroom and bar

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